In the latest issue of Real Estate Magazine, Stuart Siegel, head of Engel & Völkers New York City, defines what it truly means to be an international brokerage. It’s not just about having as many “pins on a map” as possible, or having only affiliated firms or marketing partners in exotic locations. Instead, the entire brand, structure and its agents must be able to operate and interact on one seamless platform, regardless of geographic location.
- The brand – must be universally cohesive in all aspects. Everything ranging from signage to light fixtures.
- The structure – must be solid. Whether that means operating on one global intranet or being able to receive the same training across offices worldwide.
- The agents – must think and work globally.